About Us


Lake City Insurance opened in the summer of 2019.  Owner and Managing Partner, Pamela Leniuk, is an industry veteran and has been working within the insurance industry in both Saskatchewan and Alberta for over two decades.  

Pamela has expertise in all verticals of insurance: 

  • Personal Lines – simple to complex
  • Farm – from hobby to business operations
  • Commercial – small to mid-size

Pamela has managed brokerages for many years and has found her differentiator – why Lake City clients continue to come back – is seated in her passion for compelling customer service and complete portfolio satisfaction.   

When her prior employer sold their brokerage, the decision to found Lake City Insurance was clear. After many discussions with friends within the industry, as well as a referral from a long-time trusted colleague, the process commenced with Excel Insurance Group. 

With a reputation for integrity and quality, Excel Insurance Group immediately jumped on supporting a local entrepreneur. They extended an opportunity that would see one of their Partner offices, Excel Insurance Group Lloydminster, expand into Cold Lake with Pamela at the helm. With an eye on long-term community impact, we continue to grow and move forward with our clients and our partnerships with Excel Insurance Group Lloydminster Inc., alongside Excel Insurance Group.

Want to see what Lake City Insurance can do for you?

From your first contact, through the quoting process, to the signing of your applications, you'll be glad you reached out to a Lake City Insurance Professional.